Tag Archives: building your business

Ed Gandia

#319: How to work ON the business

One of the challenges of being self-employed is that we’re continually getting sucked into working exclusively IN the business. And that often comes at the expense of working ON the business. Working in the business is mainly …
Read more

Ed Gandia

#193: How Chris Orzechowski Generated a Tidal Wave of Client Leads with a Short and Simple Book

One of the best ways to attract great prospects to your business is by offering a “freemium” or lead magnet. And one of the most powerful types of lead magnets you can create is a short …
Read more

Ed Gandia

I Can’t Decide on a Target Market! What Should I Do?

Have you struggled to decide on a target market? You’re not alone. Many freelance writers (at all levels of experience) wrestle with this question. Some will agonize for months or years about their “ideal” target market and …
Read more

Ed Gandia

The 4 Imperatives

Many of us jump into the week and immediately get started on our to do lists. But too often we fail to step back and ensure we’re addressing what matters most. When you take the time to …
Read more

Ed Gandia

#190: Should You Scale Beyond a Business of One?

For most writers, the idea of growing beyond a business of one is not a consideration. They know they want to stay solo. But for a few others, scaling beyond a business of one is a …
Read more

Ed Gandia

The Pros and Cons of Agency Work

Is agency work good or bad? Freelance writers are divided on the topic. Some argue that having direct clients is better than taking on agency work. Others say the opposite. In actuality, both statements can be true. …
Read more

Ed Gandia

7 Ways You Should Be Marketing With LinkedIn

LinkedIn has proven to be a valuable tool for many freelance writers. It’s a great way to marketing yourself and finds quality prospects. Most freelance writers recognize its value. But even so, many of them only …
Read more

Ed Gandia

Why Incremental Thinking Will Wear You Out

Writers who come from the “per word” pricing world tend to think in terms of incremental improvements. Maybe you started with $.20 a word as your internal rate, and now you’re at $.35 a word. “Well,” you …
Read more

Ed Gandia

#182: Alex Nerney on Launching a Money-Making Blog as a Side Hustle

Freelancing doesn’t automatically give you more freedom. Sure, you can set your own schedule and have more time flexibility. But you also give up the regular, steady paycheck you may have had as an employee. And the …
Read more

Ed Gandia

How Often Should You Contact Not-Yet-Ready Prospects?

One question I commonly get is how often to reach out to not-yet-ready (NYR) prospects. (By NYR prospects, I mean prospects who’ve expressed an interest in your services but aren’t yet ready to bring you in …
Read more

Ed Gandia

#179: Bundling and Productizing as an Antidote to Commoditization

It’s no secret that content marketing has reached mainstream status. It’s hard to find businesses that don’t use some form of content marketing. That’s a big shift from even five years ago. But as its popularity has …
Read more

Ed Gandia

A Client Asks You to Rework Their Existing Content. How Should You Quote That?

Pricing your services is one of the most difficult parts of running a successful freelance writing business. It’s hard enough when a client wants you to create something from scratch. But things can get more complicated …
Read more

Ed Gandia

Price Might Not Be the Problem

I always encourage freelance writers to charge fees that truly reflect the value they deliver. And this often means raising their prices. But sadly, many freelance writers continue to price their services much too low. Some have fallen …
Read more

Ed Gandia

#177: Winnie Anderson on How Introverts Can Promote Themselves More Confidently

As a half-introverted person, I understand why so many introverted writers resist marketing their services. The thought of putting themselves out there — and touting their credentials, track record and achievements — scares them. And it keeps …
Read more

Ed Gandia

3 Things to Do When You’re Booked Solid

Many of us end up pausing our marketing efforts when we’re booked solid. This is partly due to a lack of time. When you’re in that situation, the last thing you need right now is MORE client …
Read more