Tag Archives: attract better clients

Ed Gandia

#195: How to Drive More High-Quality Prospects to Your Website

Once your lead generation machine is set up, you have to feed it. In other words, you have to drive targeted traffic to your opt-in page (or website) by building breadcrumb trails to that page. My advice …
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Ed Gandia

#194: The Power of “Yes, And….”

Recently, a coaching client asked me how to deal with a request to meet with a prospect. Normally, I recommend qualifying prospects with a phone call before agreeing to a meeting. But in this case, she had …
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Ed Gandia

#189: A New Prospect Is Asking for My Rates Right Away. How Should I Respond?

You’ll find the episode a little bit shorter than usual. We’re all calling it an “in-between” episode and we’ll be issuing them regularly over the coming months. If you have any feedback on this new …
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Ed Gandia

The Pros and Cons of Agency Work

Is agency work good or bad? Freelance writers are divided on the topic. Some argue that having direct clients is better than taking on agency work. Others say the opposite. In actuality, both statements can be true. …
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Ed Gandia

Should You Meet with a Prospect In Person?

How do you react when a prospect invites you to meet?  Do you welcome the opportunity to talk face to face?  Or do you start calculating how much time it will take?  While getting out of the office and meeting people is …
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Ed Gandia

How Often Should You Contact Not-Yet-Ready Prospects?

One question I commonly get is how often to reach out to not-yet-ready (NYR) prospects. (By NYR prospects, I mean prospects who’ve expressed an interest in your services but aren’t yet ready to bring you in …
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Ed Gandia

#179: Bundling and Productizing as an Antidote to Commoditization

It’s no secret that content marketing has reached mainstream status. It’s hard to find businesses that don’t use some form of content marketing. That’s a big shift from even five years ago. But as its popularity has …
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Ed Gandia

How to Deal With Half-Baked Responses to Your Qualification Form

You might decide to put a qualification form on your website at some point. Especially once your business becomes more established. Because once you reach a certain level of success, you may find yourself fielding lots of …
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Ed Gandia

#175: What to Do When a Prospect Wants to Meet for Coffee or Pick Your Brain

Have you ever had a prospect ask for an in-person meeting shortly after connecting? You’ve barely gotten past “hello” and they already want to put something in your calendar. I’ve come to believe that most prospects who …
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Ed Gandia

Can You Have More Than One Target Market?

Often, freelance writers will struggle to settle on a target market. This is especially true if they’re just starting out. So sometimes, they’ll decide to target two markets. And these two markets might have little in common. Maybe …
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Ed Gandia

#174: How to Grow Your Income by Going Deeper with Clients and Leveraging Your Key Relationships

I’m super excited to share this episode with you today. It provides a classic illustration of a strategy I talk about often: going deeper with existing clients. Unfortunately, many writers fall into an order-taking mindset. They rarely …
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Ed Gandia

How to Turn “Bad” Content Into a Good Opportunity

What was the last piece of bad content you came across? Was it the sales postcard from your gym? That newsletter from your local retailer? Or the real estate flier that arrived with the mail? Most of …
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Ed Gandia

#172: Eight Simple SEO Tweaks That Boosted Matt Olpinski’s Website Ranking on Google

Search engine optimization (SEO) has a horrible reputation. For years, SEO companies scammed clients with big promises of boosting their search engine rankings, only to fall short or fail altogether. Even now, information on this subject …
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Ed Gandia

Connecting the Dots Between “Here’s What I Have” to “Here’s What I Can Do for You”

Many of my coaching clients ask me how they can break into new markets with their writing businesses. Some of them are looking for a change. They’ve worked in the same industry for many years, and …
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Ed Gandia

#170: How to Grow Your Business and Command Higher Fees by Packaging What You Offer in a Different Way

Before we get to this week’s episode, I wanted to let you know that I’m putting together a coaching group where I'm going to work with a handful of private, six-figure clients to help them …
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