I love a great success story. You probably do too.
But in our culture, we don’t spend nearly as much time studying failures and massive struggles.
I’m talking about the people, businesses, organizations and movements that never “made it,” despite massive effort and sacrifice.
We don’t take the time to understand what they did, why they did it and why it didn’t work.
We never discover how they dealt with the failure. And what they learned from it.
The problem with this omission is that it contributes to survivor bias. It leads us to make false conclusions about what it will take for us to succeed.
In this episode, I’m going to delve into this topic of survivor bias — and how we can use the study of failures and struggles to avoid it and gain deeper insights.
The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to get this show delivered straight to the Podcasts app on your smart phone, tablet or iPod.
Survivorship Bias (or Survival Bias)
Survivorship bias is the logical error of concentrating on the people or things that “made it” and overlooking those that did not. Which can lead to false conclusions.
I found a great example in an article in Scientific American.
In the book Good to Great, Jim Collins found 11 companies that beat the stock market over a 40-year period. He analyzed what they did well and drew some great lessons from it.
But this hindsight doesn’t mean we have a predictable formula for finding winners over the next 40-year period. (In fact, from 2001 to 2012, the stock of these 11 companies did worse than the overall stock market!)
Hindsight doesn’t provide a predictable formula for what will succeed in the future.
This approach of continually doing post hoc analysis is fundamentally flawed. It leads us to believe that if we replicate exactly what a successful person did 20 years ago, we’ll get the same results.
Not true. What they did was a product of their unique circumstances. The same
“lessons” may not apply today.
The Problem With Success Stories
I’m spending more time studying failures for another good reason: I’ve gotten a bit jaded with success stories.
Social media probably has something to do with this. It paints a distorted reality and invites dangerous comparisons. They distill complex, multifaceted journeys into simple rags-to-riches stories.
Does that mean we can’t learn from successful people? No, of course not.
But we can learn just as much (if not more) from the stories of people and businesses that failed.
Your Challenge for 2020
That’s why I challenge you to seek out and learn from stories of struggle, disappointment, failure and loss in the coming year.
Here are three great places to start:
- The Obstacle Is the Way: The Timeless Art of Turning Trials into Triumph by Ryan Holiday
- Can’t Hurt Me by David Goggins: Master Your Mind and Defy the Odds
- Losers (a documentary series on Netflix).
Not only will you learn a ton from these stories, you’ll also be inspired. And I think you’ll have a newfound respect for what it takes to achieve big and audacious goals in business and in life.
In the meantime, have a very happy New Year! I wish you great health, happiness and prosperity in 2020.
And may you start looking at your failures as blessings — tools to make you better, stronger and smarter.
Plus … whenever you’re ready, here are 4 ways I can help you grow your freelance business:
1. Grab a free copy of my book for ESTABLISHED writers/copywriters.
You’ll discover how to quickly and predictably reawaken dead leads, generate new client opportunities and convert not-yet-ready prospects into freelance writing clients. — Click Here
2. Download a free copy of my new book for writers who are NEW to freelancing.
I’ll show you the 3 things you need to do to get your business off the ground safely and land your first paying client faster. — Click Here
3. Join my implementation program and be a case study.
I’m putting together a new implementation group this month. If you’d like to work with me to grow your income quickly with better clients (and become one of my new success stories). Just email me at ed@b2blauncher.com and put “Case Study” in the subject line.
4. Work with me privately.
If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Email me at ed@b2blauncher.com … put “Breakthrough” in the subject line and I’ll get back to you with more details.
