Tag Archives: Podcast Episodes

Ed Gandia

#079: Should You Use a Creative Brief?

Do you use a creative brief when working with clients? Have you thought about using one but not sure what to include? Do you even need one? You'll get direct answers to these important questions in this week's …
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Ed Gandia

#078: How to Get Your Email Under Control

Email is dying. Not really. But that's what some social media pundits are claiming. Fact is, it really doesn't matter how much texting, tweeting and "Facebooking" people are doing these days ... email is not going anywhere. Love …
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Ed Gandia

#077: How to Grow Your Income by 20% Almost Overnight

Growing your income as a freelancer doesn't need to be that difficult. In fact, there's a very simple way to do that. I've used it for years to multiply my income. And I've taught it to …
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Ed Gandia

#076: What to Do When a Prospect Doesn’t Return Your Calls or Emails

As a freelancer, there are few things more frustrating than a prospect who suddenly disappears for no apparent reason. He reached out to get some information, indicated a high level of interest, was fine with your …
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Ed Gandia

#074: Ten Things to Avoid When Ramping Up Your Freelance Writing Business

There's plenty of advice about what you should do when starting and growing a freelance writing business. But not too many people are openly talking about things you should avoid at this critical early stage. My guest …
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Ed Gandia

#073: The Messy Road to Better-Paying Clients

One of the things that I've tried to be very mindful of is painting a very realistic picture of what it's like to launch and grow a freelance writing and copywriting business today. In fact, I …
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Ed Gandia

#072: How Should You Evaluate a New Prospect?

Just last week I received a call from a friend who owns a small marketing agency. She had recently lost three solid opportunities—deals she should have won. She couldn't figure out what went wrong. So she …
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Ed Gandia

#071: Should You Go Freelance If You’re 55 or Older?

Over the past seven years, I've had hundreds of conversations with new and aspiring freelancers who are 55+. Perhaps the most common concern I hear from this group is, "I'm afraid that my age will prevent …
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Ed Gandia

#070: The ‘Rock Star’ Myth + Why You Should NOT Diversify

Today's show is about two topics that didn't warrant their own episodes: Why you must be careful when emulating the "rock stars" in our business Why you should NOT diversify too much in terms of …
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Ed Gandia

#069: How to Break Into Freelancing When You’re Fresh Out of School

College degrees are becoming less and less valuable in an economy that values experience, critical thinking, creativity and resourcefulness over a diploma. Check out these startling facts: Roughly 8.5% of college graduates between the ages of …
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Ed Gandia

#068: Heather Lloyd-Martin on SEO Copywriting

Today we're talking about SEO copywriting. And to get the full scoop on what's happening with SEO these days, I've brought in one of the world's top authorities on the subject: Heather Lloyd Martin. Heather has …
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Ed Gandia

#067: Am I a Credible Source of Freelancing Advice?

Fully 90% of my income these days comes from teaching, training and coaching freelancers to earn more in less time, doing work they love for better clients. But what does that say about me, when so …
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Ed Gandia

#062: Michelle Hiskey on Helping College Applicants Write Their Essays

Michelle Hiskey doesn't have a traditional freelance writing business. For one, she has a full-time job. So she works her freelance work on the side. Also, her clients are NOT the traditional businesses and nonprofits many of …
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Ed Gandia

#061 Steve Roller on How to Successfully Run Your Freelance Business While Traveling the World

One of the biggest reasons freelancers love being on their own is the flexibility it affords. When you're your own boss, you set the schedule. You pick whom you work with and what projects you take …
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Ed Gandia

#060: A Clever Way to Land a Ton of Work from Trade Shows (Without Leaving Your House)

If you enjoy learning new and clever strategies for landing more work from better clients, you definitely need to check out this episode. Freelance writer Amy Dunn Moscoso has been using a unique and very effective …
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