Tag Archives: building your business

Ed Gandia

How to Get Your ‘Someday’ Items Done (and Done Consistently)

Do you have a list of things you really want to get done — or habits you want to start — but you just can’t seem to find the time? Maybe it’s launching your newsletter. Or …
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Ed Gandia

#150: What Do You Do When You Have TOO Much Work?

Say you can handle about 25 hours of work per week. But your best client suddenly needs your help with a major product launch. And two new clients just hired you to work on some big …
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Ed Gandia

Why an Index Card is the Key to Keeping Your Prospecting on Track

If you’re like most semi-established freelance writers, you’ve probably spent some time thinking about what you need to do to find new clients. And you might have even mapped out what prospecting strategies to adopt and …
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Ed Gandia

#149: How to Start Prospecting for Clients When You’re New

Before we get to this week’s episode, I have a quick announcement. I’m putting together a new coaching group of B2B writers and copywriters. We’re going to focus on getting your business off the ground quickly …
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Ed Gandia

Why Do I Charge So Much?

Oh, boy. I got an angry email from a reader a couple of weeks ago. She was responding to a coaching invitation I sent out. And she wanted to know why I charged so much to coach …
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Ed Gandia

5 Creative Ways to Formulate Your Elevator Pitch

Even in today’s world of electronic communications, elevator pitches remain an important part of every freelance writer’s networking efforts. But if you’ve been to a networking event, you’ll know that after hearing a half-dozen elevator pitches, …
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Ed Gandia

#148: How Ana Lands Clients and New Opportunities with Her Own Lead Magnet

I’ve been a big proponent of using a lead magnet in your writing business as part of a comprehensive marketing strategy. It’s no panacea. It’s not going to replace your prospecting efforts. At least not overnight. But …
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Ed Gandia

Want to Turn More Prospects into Clients? Get Them on the Phone

In today's email- and text-centric culture, it's easy to avoid the phone. And many writers I know would rather get a root canal than hop on the phone with a prospect. But getting prospects on the …
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Ed Gandia

#147: How to Position Yourself as an Expert (Without Feeling Like a Fraud)

As your business grows, it’s important that you begin attracting prospects and building your authority. Prospecting is still key. But there’s nothing like having prospects knocking on your door. Especially when the prospect has read some of …
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Ed Gandia

How to Keep Your New Business Momentum Going

You’ve landed some paying clients. But you’re still very early in your business. And now you’re starting to worry about how you’ll keep that income flowing. If you’re in that spot today, you’re right to be concerned—because keeping …
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Ed Gandia

#146: How to Land Writing Contracts in the Public Sector: An Insider’s View

I’m often asked about freelance writing opportunities in the public sector. I know the opportunities exist. But until I talked with this week’s guest, I didn’t know what these opportunities looked like ... or how to …
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Ed Gandia

Making the Mental Shift From Technician to Entrepreneur

If you’ve launched a freelance writing business, there’s a good chance that you have some degree of confidence in your writing skills. Otherwise, you would have chosen some other kind of freelance business! (Just think, you could …
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Ed Gandia

#145: Conversational Copywriting with Nick Usborne

I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience. And today we’re continuing that conversation with my colleague Nick Usborne. Nick has written copy for some of …
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Ed Gandia

How to Handle Rejection and Criticism as a Freelancer

No one likes to be rejected or criticized. But as freelancers, we have to get used to it. In today’s post, guest contributor Mark McGuinness reveals some practical steps we can take to lighten the sting …
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Ed Gandia

#144: How to Be More Likeable and Win More Business (Without Changing Your Personality)

Before I introduce my guest this week, I have a quick announcement. I’m about to coach a small group of new B2B writers and copywriters who are serious about launching a successful freelance business in 2018. And …
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