Tag Archives: attract better clients

Ed Gandia

Are You Willing to Take a Risk?

To become a successful freelance writer, you need to be willing to take some risks. That’s not to say that you should be reckless! But you need to be willing to take calculated risks — risks that …
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Ed Gandia

#161: How Maggie Patterson Transformed Her Writing Business by Creating Premium Services Built Around Proprietary Processes

Make no mistake ... you can earn a very handsome income as a writer working on “transactional” assignments for clients. For example, you could earn a very comfortable living writing $6,000 white papers for clients with …
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Ed Gandia

How to Prospect Consistently—Even When You’re Slammed with Work

Who of us can’t relate to the following experience (as described by one of my coaching clients): I’m finding it hard to make the time for email prospecting. My goal is to send out 10 emails …
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Ed Gandia

#158: A Quick Peek at What Six-Figure Writers Do Differently

I love to look for patterns. And recently I’ve been looking for patterns as I’ve talked with coaching clients and peers who’ve reached the six-figure income level. Through those conversations, some interesting patterns emerged. In today’s episode, …
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Ed Gandia

Should You Take on a Less-Than-Ideal Client … or Focus on Marketing Instead?

A coaching client came to me recently with an all-too-common dilemma. Business was slow, and she needed to get things moving. So she was preparing to do a major marketing push. But then a new potential …
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Ed Gandia

#157: A Powerful 3-Step Process for LinkedIn Outreach

LinkedIn has quickly become one of the most effective marketing tools for writers and copywriters. We’ve talked about it in depth with Steve Maurer, Melonie Dodaro and Jill Konrath. And it’s been a topic a discussion …
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Ed Gandia

#156: Jennifer Gregory’s “Audience First” Method for Finding Potential Clients

Having a well-defined target audience is a critical first step to freelance success. But it doesn’t end there. Because once you’ve identified your audience you now need to find some prospects to contact. That’s where many writers …
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Ed Gandia

How to Weed Out “Bad” Prospects Earlier and Faster

I love attraction marketing strategies. But one of the challenges with this type of marketing is that you have less control over who contacts you. You might generate excellent leads. But you will also attract not-so-great …
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Ed Gandia

How to Spend Less Time on Leads That Go Nowhere

Recently, one of my coaching clients described a common scenario. After having no work in his pipeline for awhile, a promising lead reached out to him and asked for a proposal. My client spent almost an …
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Ed Gandia

#151: Jared Kessler on ‘Upleveling’ Your Copywriting Business

Before we get to this week’s episode, I wanted to let you know that I’m about to start coaching a small group of established writers and copywriters. If you’re already earning $2k – $7k per month …
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Ed Gandia

Why an Index Card is the Key to Keeping Your Prospecting on Track

If you’re like most semi-established freelance writers, you’ve probably spent some time thinking about what you need to do to find new clients. And you might have even mapped out what prospecting strategies to adopt and …
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Ed Gandia

#149: How to Start Prospecting for Clients When You’re New

Before we get to this week’s episode, I have a quick announcement. I’m putting together a new coaching group of B2B writers and copywriters. We’re going to focus on getting your business off the ground quickly …
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Ed Gandia

5 Creative Ways to Formulate Your Elevator Pitch

Even in today’s world of electronic communications, elevator pitches remain an important part of every freelance writer’s networking efforts. But if you’ve been to a networking event, you’ll know that after hearing a half-dozen elevator pitches, …
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Ed Gandia

#147: How to Position Yourself as an Expert (Without Feeling Like a Fraud)

As your business grows, it’s important that you begin attracting prospects and building your authority. Prospecting is still key. But there’s nothing like having prospects knocking on your door. Especially when the prospect has read some of …
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Ed Gandia

#144: How to Be More Likeable and Win More Business (Without Changing Your Personality)

Before I introduce my guest this week, I have a quick announcement. I’m about to coach a small group of new B2B writers and copywriters who are serious about launching a successful freelance business in 2018. And …
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