Category Archives: Getting Clients

Ed Gandia

#113: How to Funnel a Ton of Quality Prospects to Your Website with a Strategic Guest Post

Ever hear about “Oprah’s Favorite Things”? It’s a list of products Oprah endorses every year right before the holidays. Her audience is so massive that every product she recommends becomes an overnight success. And in many cases, …
Read more

Ed Gandia

How to Get Your First Set of Samples

There's a cost to starting any business. Freelance writing or copywriting is no exception. So if you have no samples or no experience, there's nothing wrong with giving away your services in order to get both. But …
Read more

Ed Gandia

A Trick from the 20th Century That Actually Works!

I needed a reliable moving company a couple of years ago. So I contacted two local movers that came highly recommended. One of them sent me an impersonal estimate over email. The quote was reasonable, and …
Read more

Ed Gandia

#108: How to Get Freelance Clients Using a Clever (Yet Very Simple) Twitter Technique

I’m always looking for different and clever ideas to land clients, earn more for the work we do and enjoy more time off. So when I heard from Mojca Mars about the Twitter strategy she used …
Read more

Ed Gandia

The Real Reason to Keep Prospecting

We tend to think of prospecting as something we do to land client work. And while that's true, there's another equally important reason to prospect: Choice. Sure, prospecting for clients regularly ensures that you have a steady stream …
Read more

Ed Gandia

#107: How to Handle Stressful (and Sensitive) Client Conversations With Grace

I don’t enjoy having difficult conversations with clients. I bet you don’t either! But just because it’s not a fun pastime doesn’t mean we should always avoid these conversations. Very often the way to solve (or even avoid) …
Read more

Ed Gandia

Are Upwork and Other Freelance Job Platforms Killing Freelancers?

Once upon a time, businesses had a difficult time finding good B2B writers. There was no web. No Google. No email. It was all about good old-fashioned word of mouth. Writers who had the initiative would do a …
Read more

Ed Gandia

#101: My Biggest Takeaways From the First 100 Podcast Episodes

When I launched the High-Income Business Writing podcast in April 2013, I was stepping into the unknown. I was excited. And I was nervous. I was excited because I’d successfully launched other services and products, such as …
Read more

Ed Gandia

The List Kickstarter Matrix: An Effective Tool for Simplifying and Improving Your Initial Prospecting Efforts

When you're a new B2B writer or copywriter, one of your biggest challenges isn't finding prospects to approach. Rather, it's about narrowing down your field. It can feel as if everyone's a prospect. And even when …
Read more

Ed Gandia

#098: Work With What You’ve Got (to Get to Where You Want to Go)

Today’s message is a bit shorter than normal. And it’s primarily geared towards new and aspiring freelance writers and copywriters. But it also applies to more experienced pros who are trying to get to the next …
Read more

Ed Gandia

Writers and Copywriters: Stop Offering Happy Meals

Most traditional businesses are constantly looking for an edge. An advantage over their competitors. Samsung adds a new feature to its Galaxy smartphone to steal iPhone customers. McDonalds touts the latest must-have toy in its Happy Meals. Best …
Read more

Ed Gandia

#095: How to Land Good-Paying Clients on Elance and Upwork

Are Elance, Upwork and other online job boards a good place to land freelance work? Yes and no. It really depends on a number of important factors. And it's certainly not for everyone. But there's no …
Read more

How to Market Yourself Consistently This Year (and Stop Making Excuses)

Most of us would rather clean the bathroom than do pushups. That’s what Dan Ariely discovered. Ariely is a behavioral economics professor and author of Predictably Irrational. He’s discovered that even though all of us have a …
Read more

Ed Gandia

Which Clients Are Coming With You?

Here's something to ponder today. Imagine that you own one of those fancy, top-of-the-line RVs. The kind that has all the bells and whistles. You’re planning a road trip from New York to San Francisco, and you …
Read more

Ed Gandia

Seven Psychological Triggers That Help You Attract Better Clients

Most of us believe that every buying decision we make is rational. We want to believe that we’re in control. And we want others to view us as smart and sensible people. (That new iMac? Oh, yes. …
Read more