Category Archives: Getting Clients

Ed Gandia

Want to Turn More Prospects into Clients? Get Them on the Phone

In today's email- and text-centric culture, it's easy to avoid the phone. And many writers I know would rather get a root canal than hop on the phone with a prospect. But getting prospects on the …
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Ed Gandia

How to Keep Your New Business Momentum Going

You’ve landed some paying clients. But you’re still very early in your business. And now you’re starting to worry about how you’ll keep that income flowing. If you’re in that spot today, you’re right to be concerned—because keeping …
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Ed Gandia

#144: How to Be More Likeable and Win More Business (Without Changing Your Personality)

Before I introduce my guest this week, I have a quick announcement. I’m about to coach a small group of new B2B writers and copywriters who are serious about launching a successful freelance business in 2018. And …
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Ed Gandia

4 Freelance Writers Describe How They Tapped Their Networks to Find Business Fast

Newish freelancers often ask me where they should focus their marketing efforts. I understand the question. With so many marketing options available, it can be hard to know where to start. Additionally, people who’re in the …
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Ed Gandia

#141: Derek Lewis on Getting Prospects to Come to YOU

Given the choice between prospecting for clients or having prequalified prospects come to YOU, I’ll take the latter any day. It’s not that I don’t enjoy or believe in prospecting. Quite the contrary. Prospecting is still …
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Ed Gandia

Thinking About Creating an Info Product? Here’s Your Best Bet

In a recent podcast episode, I explained why it’s so important for freelancers to create multiple income streams. I made a case for info products, and why they can form the basis for a healthy, secondary …
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Ed Gandia

#138: Two Paths to Creating a Successful Second Income Stream with Info Products

When my wife and I started having kids, I began to recognize the importance of having multiple income streams. I became the sole breadwinner. And the idea of being fully dependent on client work felt a …
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Ed Gandia

#137: Why Your Freelance Niche Does NOT Need to Be an Industry

Virtually every week I read anxious comments and emails from writers (both new and established) about their niche. They’re freaking out about which path to take. How to pick the right industry or topic. Or basically …
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Ed Gandia

#136: Why You Need to Deploy an Attraction Marketing Strategy

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to …
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Ed Gandia

How to Get That &#%@!?# Lead Magnet Done!

Lead magnets (aka “buzz pieces”) are useful tools for freelancers. As a freelance professional, they can help you: Generate leads Position yourself as an expert (or as the obvious choice) Give prospects a taste of …
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Ed Gandia

Networking Tip: Take on a “Designated Role”

Freelancer writers come in all stripes and sizes. We have different backgrounds. Different work experiences. And different motivations for doing the work we do. But one thing the vast majority of us have in common is …
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Ed Gandia

#134: Surprisingly Simple (and Effective!) Tips for Getting Your Prospecting Done

Before we get to this week’s episode, I have a quick announcement... If you haven’t been prospecting consistently because: You’re overwhelmed with all the options You haven’t had great success in the past Or you’re always …
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Ed Gandia

Need Work Quickly? Activate Dead Leads and Dormant Clients with Short and Simple Emails

If you’ve been freelancing for more than a year or two, there are two big, untapped opportunities you might be ignoring. One of them is dead leads—prospects who expressed interest at some point but never hired …
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Ed Gandia

#133: How to Stand Out and Thrive in an Increasingly Competitive Freelance Marketplace

Freelancing continues to grow like crazy. More and more professionals are choosing to leave traditional employment for a more flexible work arrangement. And platforms like Upwork have enabled millions to offer their talents to anyone around the …
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Ed Gandia

Direct Mail Prospecting: Does It Make Sense?

“I’m thinking about trying a direct mail campaign to land clients. Is that a good idea?” I get this question all the time. The short answer is, “it depends.” Because the real question isn’t whether you should try …
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