Freelancing is both a blessing and a curse.
It’s a blessing because you’re in charge. You call the shots — not some overpaid and incompetent boss who has no business managing people.
But freelancing is also a curse … because you’re on your own. Which means that you have to wear all the hats. And when you’re pulled in so many directions, your income can suffer.
Fortunately, there are things you can do to help offset this. And one of the most important is to lower your cost of project acquisition.
When you lower the cost and effort required to land that next project, you can spend more time on billable activities and less time wearing all those other hats I mentioned earlier.
Or less time doing client work and more with your family or working on interesting personal projects—without negatively impacting your income.
How can you do that? That’s the topic of this week’s short podcast episode, where I walk you through 4 specific and practical ideas for earning more in less time.
Enjoy!
The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe on Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music or wherever you listen to podcasts.
Key Topics and Bullets:
- Freelancing as both a blessing and a curse
- Importance of lowering the time, effort, and cost required to land a new project
- Spending more time on billable activities by reducing the cost of project acquisition
- Look for larger clients with bigger and recurring needs
- Actively seek referrals from good clients, partners, friends, colleagues, and potential referral sources
- Entrench yourself in the client’s organization and become more than an order taker
- Implement a formal lead nurturing process for prospects who are not ready to hire now
- Onboarding a client takes time and effort
- Larger clients with more recurring needs help amortize fixed onboarding costs
- Prospects who are referred are 10 times easier to convert to clients
- Becoming someone who regularly brings ideas to the table
- The importance of staying in touch with qualified leads over 18 to 24 months
By the way… whenever you’re ready, here are 4 ways I can help you grow your freelance business:
1. Grab a free copy of my book.
It’s called Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer. The title says it all. 😉 — Click Here
2. Get my Business-Building Toolkit.
Too many freelancers lack a critical set of business skills that would enable them to earn more in less time doing work they love for better clients. I’ve taught these skills to my coaching clients for years. And now I’ve packaged it in a way that will enable you to start getting results FAST. — Learn More
3. Join my implementation program and be a case study.
I’m putting together a new implementation group this month. If you’re earning $5k+/month (or the part-time equivalent) from your freelance business … and you’d like to grow your income quickly with better clients … just hit reply and put “Case Study” in the subject line.
4. Work with me privately.
If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just email me at ed@b2blauncher.com and put “Breakthrough” in the subject line, and I’ll get back to you with more details.
