Last week I talked about the danger of factoring “sunk costs” in your prospecting decisions. Today I talk about another very common prospecting mistake you want to avoid.
This is something I struggled with for a … Read more
I love attraction marketing strategies. But one of the challenges with this type of marketing is that you have less control over who contacts you.
You might generate excellent leads. But you will also attract not-so-great … Read more
Here’s a mistake many of us make when marketing our writing services.
I’ve personally made it so many times, I gave it a number.
It’s #42 in my book. ;-)
It goes something like this. You work hard … Read more
Recently, one of my coaching clients described a common scenario. After having no work in his pipeline for awhile, a promising lead reached out to him and asked for a proposal.
My client spent almost an … Read more
LinkedIn’s professional member base currently exceeds a half billion people. It’s a virtual goldmine of opportunity.
Using this platform to generate new freelance client leads can be a pretty straightforward process — if you're willing to … Read more
Before we get to this week’s episode, I have a quick announcement.
I’m putting together a new coaching group of B2B writers and copywriters. We’re going to focus on getting your business off the ground quickly … Read more