Freelancing continues to grow like crazy.
More and more professionals are choosing to leave traditional employment for a more flexible work arrangement.
And platforms like Upwork have enabled millions to offer their talents to anyone around the … Read more
“I’m thinking about trying a direct mail campaign to land clients. Is that a good idea?”
I get this question all the time.
The short answer is, “it depends.”
Because the real question isn’t whether you should try … Read more
Newsletters are one of the most effective ways to stay “top of mind” with clients and prospects.
Yet if you’ve toyed with the idea of launching a newsletter, you may have put it on hold once … Read more
Over the past few years LinkedIn has become an incredibly powerful lead-generating and prospecting tool for freelancers.
We’ve talked about it before on the show.
And for Steve Maurer, LinkedIn has been an indispensable business-generating tool.
Steve is … Read more
I began using email strategically way back in 2000. I was in corporate sales at the time, and I was tasked with generating my own leads. I eventually added other direct response strategies to my … Read more