Tag Archives: marketing

Ed Gandia

Need Work Quickly? Activate Dead Leads and Dormant Clients with Short and Simple Emails

If you’ve been freelancing for more than a year or two, there are two big, untapped opportunities you might be ignoring. One of them is dead leads—prospects who expressed interest at some point but never hired …
Read more

Ed Gandia

A Proven 13-Step Process for Launching Your Email Newsletter (and Keeping It Going)

Newsletters are one of the most effective ways to stay “top of mind” with clients and prospects. Yet if you’ve toyed with the idea of launching a newsletter, you may have put it on hold once …
Read more

Ed Gandia

#129: Marketing to Millennials—What Writers and Copywriters Need to Know

Millennials tend to get a bad rap. The stereotype is that of a spoiled, unemployed and highly educated 25-year-old living in mom and dad’s basement... playing video games, spending inordinate amounts of time on social media, …
Read more

Ed Gandia

How to Discourage Prospects From Asking for References

A challenge freelance writers sometimes face is dealing with reference requests from prospective clients. You know the scenario: You’ve had some preliminary discussions about a prospect’s needs. You provide him or her with a quote. The …
Read more

Ed Gandia

Do You STILL Need an Elevator Pitch?

Many freelance writers ask whether it’s still important to have an elevator pitch, especially in the era of websites and social media. Twenty years ago, most business building was done through in-person networking. So you HAD …
Read more

Ed Gandia

#121: How to Break into the Lucrative Market of Writing for Authors, Speakers and Coaches

When you do something well, you often take that skill for granted. Take copywriting. I’ve been doing it professionally for 14 years. I’m not the best in the world by any means. But it comes easy …
Read more

Ed Gandia

How to Turn Your Spring Break Vacation Into Additional Work

Spring break is just around the corner, folks! For many freelancers, it’s an opportunity to break with routine and spend some time with friends and family. Of course, it’s a time we look forward to—especially if we …
Read more

Ed Gandia

#119: The 6 Most Effective Marketing Tools for Freelancers in 2017

If you’re planning your marketing efforts for the year, you don’t want to miss this episode. I’ve brought back my friend and colleague Ilise Benun to talk about how you can market your business more effectively …
Read more

Ed Gandia

Massive Action: The Unspoken Ingredient of Freelance Success

If I had to name just ONE reason why so many solo professionals fail to achieve their goals it would be this: Failure to take MASSIVE action on a continual basis. Action alone will usually move you …
Read more

Ed Gandia

Need to Land Work Quickly? Put Pajamas on Your Services!

The staff at a Georgia animal shelter was starting to worry about Paul Anka. Paul (no relation to the singer and songwriter) is a beautiful pit bull mix. Playful, fun, very loving. But after nine months in …
Read more

Ed Gandia

A Trick from the 20th Century That Actually Works!

I needed a reliable moving company a couple of years ago. So I contacted two local movers that came highly recommended. One of them sent me an impersonal estimate over email. The quote was reasonable, and …
Read more

Ed Gandia

#108: How to Get Freelance Clients Using a Clever (Yet Very Simple) Twitter Technique

I’m always looking for different and clever ideas to land clients, earn more for the work we do and enjoy more time off. So when I heard from Mojca Mars about the Twitter strategy she used …
Read more

Ed Gandia

What to Say During Your First Call With a Prospect

During my first six years in sales I used to start off every in-person appointment or initial phone call with something like, “Thanks for your time this morning.” To me, it just felt right and courteous to …
Read more

Ed Gandia

How to Get More Client Testimonials

The client is happy. So happy, in fact, that she takes a minute to tell you how pleased she is with your work. Thank her for telling you. But don't stop there. Ask her if you can …
Read more

Ed Gandia

Writers and Copywriters: Stop Offering Happy Meals

Most traditional businesses are constantly looking for an edge. An advantage over their competitors. Samsung adds a new feature to its Galaxy smartphone to steal iPhone customers. McDonalds touts the latest must-have toy in its Happy Meals. Best …
Read more