Category Archives: Writing

#143: Why It’s Become So Darn Hard to Write Convincing Copy

As I talk with fellow copywriters about what’s happening in the business, one theme keeps coming up: How increasingly difficult it’s becoming to write persuasive copy. That’s long been an issue in the ultra-competitive direct response industries …
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Ed Gandia

5 Simple-to-Write Topics When You Need a Newsletter Article Fast!

If you have a newsletter or blog, you’ve probably experienced the following scenario: Your self-imposed deadline for publication is quickly approaching. At the same time, you’re slammed with work (or life!) and haven’t gotten to …
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Ed Gandia

How to Get More Mileage From Your Own Marketing Content

Creating content for marketing your business takes effort. You have to figure out what your target audience might be interested in, come up with a topic, do some research, write, edit and proof. So when you …
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Ed Gandia

3 Surprising Misconceptions About Ghostwriting Books for Clients

Imagine earning six figures every year from only three or four clients. And imagine not having to constantly prospect to find new ones. How great would it be like to go deep—really deep—into a small subset …
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Ed Gandia

#125: Sean D’Souza on Why You Should Write Sales Pages and Articles from the Bottom Up

Writing sales pages, landing pages, long-form content or detailed articles is not easy. Getting started can be a drag. Writer’s block is often a problem. And even when you get going, it’s difficult to get and …
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Ed Gandia

#121: How to Break into the Lucrative Market of Writing for Authors, Speakers and Coaches

When you do something well, you often take that skill for granted. Take copywriting. I’ve been doing it professionally for 14 years. I’m not the best in the world by any means. But it comes easy …
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Ed Gandia

#114: Using Demonstration Projects to Launch Your Freelance Business (or to Pivot Into New Areas)

There’s a pattern I’ve seen in virtually every freelance success story. It goes like this: As you begin to move steadily in the direction of your goals, all kinds of serendipitous events begin to happen. (Side note: …
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Ed Gandia

#112: eCommerce — An Under-the-Radar Opportunity for Freelance Copywriters

Part of my job as host of this show is to present new ideas and opportunities to my listeners. I do this by showcasing: Different types of writing assignments and what they entail New ideas and …
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Ed Gandia

#106: Kevin Rogers’ Winning Formula for Improving Your Copy with Stories and Humor

Most copywriters understand the power of storytelling and humor in copy. But how do you use these elements appropriately? My guest this week explains how to do this right. His name is Kevin Rogers. Kevin is one of …
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Ed Gandia

#105: Kate Kordsmeier on the High-Income Opportunity in Food & Travel Writing

I always assumed that food and travel writing didn’t pay well. It just seemed crowded with writers. And as media companies started to fold, this category felt like a starving artist’s (no pun intended) worst nightmare. But …
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Ed Gandia

4 Lessons Copywriters Must Unlearn to Write White Papers

This week’s article is a guest piece from my friend and colleague Gordon Graham, aka “That White Paper Guy” and the author of White Papers For Dummies. Gordon is an award-winning copywriter who has written nearly …
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Ed Gandia

#101: My Biggest Takeaways From the First 100 Podcast Episodes

When I launched the High-Income Business Writing podcast in April 2013, I was stepping into the unknown. I was excited. And I was nervous. I was excited because I’d successfully launched other services and products, such as …
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Ed Gandia

Yes, You Need a Proofreader

I don't have a formal writing background. I was a Finance major who ended up in a sales job right out of college. When I realized that my employer couldn't (or wouldn't) provide me with the marketing …
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Ed Gandia

#096: James Chartrand on Freelance Copywriting Trends, Simple Ways to Improve Your Writing and the 200-Word Story Challenge

James Chartrand is the owner of Men With Pens, a web design and copywriting company. She's also the creator of "Damn Fine Words," one of the best and most popular writing courses in the business. Yes, I …
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Ed Gandia

#085: Why You Should Start a Newsletter (and How to Keep it From Being a Drag)

Back in 2004, I had a newsletter for my freelance copywriting services. But after about 18 months, I let it go. That was a mistake. My newsletter could have helped me weather the storm of 2008 (I …
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High-Income Business Writing

Category Archives: Writing

#143: Why It’s Become So Darn Hard to Write Convincing Copy

5 Simple-to-Write Topics When You Need a Newsletter Article Fast!

How to Get More Mileage From Your Own Marketing Content

3 Surprising Misconceptions About Ghostwriting Books for Clients

#125: Sean D’Souza on Why You Should Write Sales Pages and Articles from the Bottom Up

#121: How to Break into the Lucrative Market of Writing for Authors, Speakers and Coaches

#114: Using Demonstration Projects to Launch Your Freelance Business (or to Pivot Into New Areas)

#112: eCommerce — An Under-the-Radar Opportunity for Freelance Copywriters

#106: Kevin Rogers’ Winning Formula for Improving Your Copy with Stories and Humor

#105: Kate Kordsmeier on the High-Income Opportunity in Food & Travel Writing

4 Lessons Copywriters Must Unlearn to Write White Papers

#101: My Biggest Takeaways From the First 100 Podcast Episodes

Yes, You Need a Proofreader

#096: James Chartrand on Freelance Copywriting Trends, Simple Ways to Improve Your Writing and the 200-Word Story Challenge

#085: Why You Should Start a Newsletter (and How to Keep it From Being a Drag)

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