Category Archives: Mindset

Ed Gandia

The 4 Imperatives

Many of us jump into the week and immediately get started on our to do lists. But too often we fail to step back and ensure we’re addressing what matters most. When you take the time to …
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Ed Gandia

How Do I Maintain Prospecting Focus and Direction as a Generalist?

One of the challenges with positioning yourself as a generalist is that EVERYONE looks like a potential client. So it’s harder to decide who’s a good target (and who’s not). Which leads to overwhelm and analysis …
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Ed Gandia

#185: How to Overcome Procrastination as a Writer

Here’s a scenario for you: You have a client deliverable that’s due in three days. You were given the project two weeks ago. But you haven’t dived into it yet. Yes, you’ve been busy. But in truth, if …
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Ed Gandia

#183: What to Do When Friends and Family Don’t Support You in Your Business Journey

“When are you going to get a real job…?” Launching and running a freelance business is challenging at the best of times. But it becomes exponentially more challenging when you don’t have the support of your friends …
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Ed Gandia

Why Incremental Thinking Will Wear You Out

Writers who come from the “per word” pricing world tend to think in terms of incremental improvements. Maybe you started with $.20 a word as your internal rate, and now you’re at $.35 a word. “Well,” you …
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Ed Gandia

How to Develop the Confidence You Need to Improve Your Writing Business

I frequently challenge freelance writers to make important changes to their businesses. Such as raising their rates. Or going after bigger opportunities. Or pursuing better clients. But sometimes writers don’t feel confident enough to make those changes. So they …
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Ed Gandia

#177: Winnie Anderson on How Introverts Can Promote Themselves More Confidently

As a half-introverted person, I understand why so many introverted writers resist marketing their services. The thought of putting themselves out there — and touting their credentials, track record and achievements — scares them. And it keeps …
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Ed Gandia

The Middle Ground Between Content Writer and Content Strategist

Many of my coaching clients start their freelance writing businesses as “order takers.” I don’t mean “order taker” in a disparaging way. I simply mean that when a client or prospect wants a piece of content, …
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Ed Gandia

#169: How to Have a Better 2019 by Changing Your Identity

Before we get to this week’s episode, I wanted to let you know that I’m putting together a coaching group where I'm going to work with a handful of private, six-figure clients to help them …
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Ed Gandia

#168: Nine Things I’m Embarrassed to Tell You…

When you’re in a leadership position, the people you lead sometimes put you on a pedestal. They think you have everything figured out. You have no flaws. No struggles. I’m in a leadership position in that people …
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Ed Gandia

Are You Willing to Take a Risk?

To become a successful freelance writer, you need to be willing to take some risks. That’s not to say that you should be reckless! But you need to be willing to take calculated risks — risks that …
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Ed Gandia

#167: Elaine Pofeldt on Creating a Million-Dollar One-Person Business

Before we get to this week’s episode, I wanted to let you know that I’m about to work with a handful of new freelance writers to get their business off the ground and land their …
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Ed Gandia

How to Make Your Goals More Attainable

“The major reason for setting a goal is for what it makes of you to accomplish it. What it makes of you will always be the far greater value than what you get.” --Jim Rohn Most of …
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Ed Gandia

#166: How to Be More Productive (and Creative) in a World Filled with Distractions

Maintaining a high level of productivity is one of the top three challenges my coaching clients face. That’s why we’ve touched on this subject so many times over the past 18 months. NY Times Bestselling author Denise …
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Ed Gandia

#164: Getting Your Most Important Things Done Every Week without All the Stress and Drama

One of the key things I focus on with many of my coaching clients is productivity. You could have great clients that pay you high fees. But if you can’t get control over your week, you’re …
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