Category Archives: Getting Clients

Ed Gandia

A Proven 13-Step Process for Launching Your Email Newsletter (and Keeping It Going)

Newsletters are one of the most effective ways to stay “top of mind” with clients and prospects. Yet if you’ve toyed with the idea of launching a newsletter, you may have put it on hold once …
Read more

Ed Gandia

#131: How to Turn LinkedIn Into a Powerful Prospecting Tool

Over the past few years LinkedIn has become an incredibly powerful lead-generating and prospecting tool for freelancers. We’ve talked about it before on the show. And for Steve Maurer, LinkedIn has been an indispensable business-generating tool. Steve is …
Read more

Ed Gandia

The Biggest Problem You’ll Face When Crafting ‘Warm Emails’ for Prospects — And What to Do About It

I began using email strategically way back in 2000. I was in corporate sales at the time, and I was tasked with generating my own leads. I eventually added other direct response strategies to my …
Read more

Ed Gandia

#130: Why Your Biggest Client Opportunities Are Slipping Between Your Fingers—and What to Do About It

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you …
Read more

Ed Gandia

Rapid Prototyping: A Faster and Simpler Way to Go from Zero to Paying Clients

When you’re launching a freelance business, careful planning and preparation are important. Until they aren’t. In fact, one of the most egregious mistakes new freelancers make is to overplan and overprepare. This is especially true with new freelance …
Read more

Ed Gandia

How to Discourage Prospects From Asking for References

A challenge freelance writers sometimes face is dealing with reference requests from prospective clients. You know the scenario: You’ve had some preliminary discussions about a prospect’s needs. You provide him or her with a quote. The …
Read more

Ed Gandia

Do You STILL Need an Elevator Pitch?

Many freelance writers ask whether it’s still important to have an elevator pitch, especially in the era of websites and social media. Twenty years ago, most business building was done through in-person networking. So you HAD …
Read more

Ed Gandia

#123: Bryce Bladon on How to Avoid Clients from Hell!

“It’s not quite right,” says your client... After your twelfth set of edits. Or, “We’re finally ready to get started ... but we need the first draft tomorrow. Oh, and can you lower your fee a little? …
Read more

Ed Gandia

The ‘Agency Piggyback’ Strategy for New Freelance Writers

When you’re getting started as a freelancer you have to deal with some big competing priorities. You have to prospect for clients. Manage your time effectively. Produce great work. All while trying to meet client deadlines. It’s like …
Read more

Ed Gandia

How to Turn Your Spring Break Vacation Into Additional Work

Spring break is just around the corner, folks! For many freelancers, it’s an opportunity to break with routine and spend some time with friends and family. Of course, it’s a time we look forward to—especially if we …
Read more

Ed Gandia

#120: How to Get Valuable Insights Into Your Business by Tracking Your Inquiries

Before we get to this week’s episode, I wanted to let you know about an opportunity I recently opened up. Starting next week, I’m about to work with a small group of freelancers to help them …
Read more

Ed Gandia

#119: The 6 Most Effective Marketing Tools for Freelancers in 2017

If you’re planning your marketing efforts for the year, you don’t want to miss this episode. I’ve brought back my friend and colleague Ilise Benun to talk about how you can market your business more effectively …
Read more

Ed Gandia

Massive Action: The Unspoken Ingredient of Freelance Success

If I had to name just ONE reason why so many solo professionals fail to achieve their goals it would be this: Failure to take MASSIVE action on a continual basis. Action alone will usually move you …
Read more

Ed Gandia

Need to Land Work Quickly? Put Pajamas on Your Services!

The staff at a Georgia animal shelter was starting to worry about Paul Anka. Paul (no relation to the singer and songwriter) is a beautiful pit bull mix. Playful, fun, very loving. But after nine months in …
Read more

Ed Gandia

The Most BORING Way to Launch Your Freelance Business

  Today I’m going to share an idea that's been key to my success as a freelance writer and copywriter. Almost every successful freelance B2B copywriter I know has used this strategy, whether they realized it or …
Read more