In this transformative episode, I discuss the importance of setting boundaries and being selective with opportunities through practical tools and methodologies.
Borrowing from Greg McKeown’s book, *Essentialism*, I introduce two powerful concepts: the 90% Rule and the Extreme Criteria Exercise. These tools are designed to help you master the art of saying no, enabling you to focus on what truly matters in both your personal and professional life.
The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe on Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music or wherever you listen to podcasts.
Key Topics and Bullets:
- Feeling overwhelmed by competing priorities in personal and business life
- Learning and applying the 90% rule and the extreme criteria exercise from Greg McEwen’s book, Essentialism
- 90% rule: If it isn’t a clear yes (90% or higher), then it’s a clear no
- Applying the 90% rule to new requests, ideas, and projects
- Extreme criteria exercise: Creating minimum and extreme criteria to evaluate opportunities
- Applying the extreme criteria exercise to a decision about reviving a coaching program
- Objectively evaluating the criteria and making the decision based on the results
- Understanding the impact of saying yes or no to opportunities
- The importance of focusing on opportunities that bring joy, fulfillment, profits, and growth
- Emphasizing the significance of focusing on the 20% of opportunities that deliver 80% of desired outcomes
- Sharing personal experiences and reflections related to implementing the 90% rule and the extreme criteria exercise
- Sharing insights and takeaways from the application of these tools
By the way… whenever you’re ready, here are 4 ways I can help you grow your freelance business:
1. Grab a free copy of my book.
It’s called Earn More in Less Time: The Proven Mindset, Strategies and Actions to Prosper as a Freelance Writer. The title says it all. 😉 — Click Here
2. Get my Business-Building Toolkit.
Too many freelancers lack a critical set of business skills that would enable them to earn more in less time doing work they love for better clients. I’ve taught these skills to my coaching clients for years. And now I’ve packaged it in a way that will enable you to start getting results FAST. — Learn More
3. Join my implementation program and be a case study.
I’m putting together a new implementation group this month. If you’re earning $5k+/month (or the part-time equivalent) from your freelance business … and you’d like to grow your income quickly with better clients … just hit reply and put “Case Study” in the subject line.
4. Work with me privately.
If you’re a 6-figure writer who’s trying to earn more in less time, with less stress, I might be able to help you get there faster than you think. Just email me at ed@b2blauncher.com and put “Breakthrough” in the subject line, and I’ll get back to you with more details.