Category Archives: Running the Biz

Ed Gandia

#140: What’s Going on With the Freelance Economy? A Look at the Numbers with Robert McGuire

I remember the blank stares I got in 2006 when I told friends and relatives that I quit my day job to go freelance. Back then, very few people understood what freelancing was ... or that …
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Ed Gandia

How to Negotiate with Clients Who Ask for a Lower Fee

Getting occasional pushback from clients on your pricing or contract terms is an expected part of the selling process. If you’re in the early phases of your business, you have to give yourself the flexibility to …
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Ed Gandia

#139: Two Unconventional Options to Traditional Health Insurance for Freelancers

Today we’re talking health insurance for freelancers. More specifically, we’re exploring two unconventional options to traditional health insurance. This is an extremely hot topic given our current political environment. But I don’t want to give you …
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Ed Gandia

Thinking About Creating an Info Product? Here’s Your Best Bet

In a recent podcast episode, I explained why it’s so important for freelancers to create multiple income streams. I made a case for info products, and why they can form the basis for a healthy, secondary …
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Ed Gandia

#138: Two Paths to Creating a Successful Second Income Stream with Info Products

When my wife and I started having kids, I began to recognize the importance of having multiple income streams. I became the sole breadwinner. And the idea of being fully dependent on client work felt a …
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Ed Gandia

5 Simple-to-Write Topics When You Need a Newsletter Article Fast!

If you have a newsletter or blog, you’ve probably experienced the following scenario: Your self-imposed deadline for publication is quickly approaching. At the same time, you’re slammed with work (or life!) and haven’t gotten to …
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Ed Gandia

#137: Why Your Freelance Niche Does NOT Need to Be an Industry

Virtually every week I read anxious comments and emails from writers (both new and established) about their niche. They’re freaking out about which path to take. How to pick the right industry or topic. Or basically …
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Ed Gandia

How to Get More Mileage From Your Own Marketing Content

Creating content for marketing your business takes effort. You have to figure out what your target audience might be interested in, come up with a topic, do some research, write, edit and proof. So when you …
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Ed Gandia

#136: Why You Need to Deploy an Attraction Marketing Strategy

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes to …
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Ed Gandia

How to Get That &#%@!?# Lead Magnet Done!

Lead magnets (aka “buzz pieces”) are useful tools for freelancers. As a freelance professional, they can help you: Generate leads Position yourself as an expert (or as the obvious choice) Give prospects a taste of …
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Ed Gandia

#135: NY Times Bestselling Author Denise Kiernan on Maintaining High Productivity, Establishing Writing Rituals and Making a Living as a Full-Time Author

Many writers and copywriters I work with are also aspiring authors. They’re either working on a novel on their spare time. Or they have a book idea they’d love to develop further. And some, like Denise Kiernan, …
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Ed Gandia

Networking Tip: Take on a “Designated Role”

Freelancer writers come in all stripes and sizes. We have different backgrounds. Different work experiences. And different motivations for doing the work we do. But one thing the vast majority of us have in common is …
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Ed Gandia

#133: How to Stand Out and Thrive in an Increasingly Competitive Freelance Marketplace

Freelancing continues to grow like crazy. More and more professionals are choosing to leave traditional employment for a more flexible work arrangement. And platforms like Upwork have enabled millions to offer their talents to anyone around the …
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Ed Gandia

#132: Why You Should Do More of What Scares You

All of us are born with a great sense of wonder, courage and boldness. As toddlers, we have tremendous curiosity. And we’re not afraid to explore and to express our creative spirit. But somewhere along the way, …
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Ed Gandia

A Proven 13-Step Process for Launching Your Email Newsletter (and Keeping It Going)

Newsletters are one of the most effective ways to stay “top of mind” with clients and prospects. Yet if you’ve toyed with the idea of launching a newsletter, you may have put it on hold once …
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