Category Archives: Running the Biz

Ed Gandia

How to Decide Which Tasks to Outsource and Which Tasks to Keep

Outsourcing is one of the best ways to buy more time. Here’s a framework you can use to decide which tasks to outsource. Your most valuable nonrenewable resource is your time. You only have a limited amount …
Read more

Ed Gandia

#173: Liz Sheffield on the Importance of Professional Development for Freelancers

Before we get to today’s interview, I wanted to let you know that I have a few open slots in my coaching group for writers who are already earning at least $5k/month but want to …
Read more

Ed Gandia

#170: How to Grow Your Business and Command Higher Fees by Packaging What You Offer in a Different Way

Before we get to this week’s episode, I wanted to let you know that I’m putting together a coaching group where I'm going to work with a handful of private, six-figure clients to help them …
Read more

Ed Gandia

How to Combat Project Fatigue

See if this sounds familiar. You’re working on a client assignment and you’re enjoying the work for the first three-quarters of the project. But by the time you get to the last quarter, you couldn’t be more …
Read more

Ed Gandia

#168: Nine Things I’m Embarrassed to Tell You…

When you’re in a leadership position, the people you lead sometimes put you on a pedestal. They think you have everything figured out. You have no flaws. No struggles. I’m in a leadership position in that people …
Read more

Ed Gandia

Are You Willing to Take a Risk?

To become a successful freelance writer, you need to be willing to take some risks. That’s not to say that you should be reckless! But you need to be willing to take calculated risks — risks that …
Read more

Ed Gandia

#167: Elaine Pofeldt on Creating a Million-Dollar One-Person Business

Before we get to this week’s episode, I wanted to let you know that I’m about to work with a handful of new freelance writers to get their business off the ground and land their …
Read more

Ed Gandia

How to Weather Cash Flow Problems

Few things are worse than being caught short by an unexpected expense. I know how that feels. I’ve experienced my fair share of cash flow challenges—both as a freelancer and when I worked in commission sales. Over the …
Read more

Ed Gandia

#165: Two Unconventional Options to Traditional Healthcare Insurance: What My Listeners Have to Say

Last November, I dedicated a podcast episode to the topic of unconventional options to traditional healthcare insurance for freelancers. The two types of alternatives we discussed in that episode were medical cost sharing and health indemnity …
Read more

Ed Gandia

What Should You Do When Your Invoice is Overdue?

You just submitted your final draft and invoice to your client. The feedback you get is complimentary. Everything looks good! But then the payment due date comes… and goes… and nothing happens. Radio silence. Unfortunately, this is something most …
Read more

Ed Gandia

#164: Getting Your Most Important Things Done Every Week without All the Stress and Drama

One of the key things I focus on with many of my coaching clients is productivity. You could have great clients that pay you high fees. But if you can’t get control over your week, you’re …
Read more

Ed Gandia

Need Motivation to Raise Your Fees? Start Here

It’s unfortunate. But some freelance writers, even well-established ones, struggle to make a good living. These are writers who’re busy with lots of clients and projects. They work long hours. They’re constantly churning out content. But …
Read more

Ed Gandia

How to Raise Your Fees With Existing Clients

Once you’ve been in business as a freelance writer for a while, you sometimes end up with one or two clients that you’re charging significantly less than your other clients. How did you end up in …
Read more

Ed Gandia

#162: Copyright Infringement — What Writers Need to Know (with Attorney Richard Chapo)

I had a friend who was married to a lawyer. She joked that when she was having trouble falling asleep, she’d ask her husband to talk to her about copyright law. Apparently, it worked way better (and …
Read more

Ed Gandia

#161: How Maggie Patterson Transformed Her Writing Business by Creating Premium Services Built Around Proprietary Processes

Make no mistake ... you can earn a very handsome income as a writer working on “transactional” assignments for clients. For example, you could earn a very comfortable living writing $6,000 white papers for clients with …
Read more