Category Archives: Running the Biz

#227: Who Cares How Long It Takes?

Our washing machine stopped working a few months ago. It stopped draining water in the middle of the spin cycle.  This was in the middle of the lockdown, so it wasn’t the best timing.  I’m not much of …
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Your Typical Workday

Take a moment to think about your typical workday. How much control do you have over what you have to do — and when you get to do it? And when you think about each day, do you feel energized, excited, happy and anxious …
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Should You Take that Equity Offer?

What do you do when prospects approach you for work, but they can’t (or won’t) accept your usual compensation terms? Instead, they want to pay you a percentage of their profits, or give you an equity stake in their business, or promise you lots of work in the …
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You Get to Make the Rules

One of the great things about being a freelance professional is that we get to make our own rules. We can design the kind of business we want.  But unfortunately, most of us don’'t do it. We follow the crowd.   We see …
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What KPIs Should You Track?

We recently had a discussion about key performance indicators (KPIs) in one of my coaching groups.  Which ones should you track — if any?  In some cases, tracking KPIs can be a useful exercise. A few that can be …
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#222: Two Imperatives for a Fun and Profitable Business

Two imperatives have driven some of the biggest decisions I’ve made in my freelance business.  And both relate to client acquisition.   I may not follow these completely, 100 percent of the time.   But for the most part, they’ve guided how I think about finding and acquiring …
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The Prospect Opportunity Pyramid

In this volatile market, you might suddenly find yourself with no work and a dry pipeline.  You need to drum up business quickly — as in “yesterday!”  But where do you start? Whom do you contact? How much prospecting …
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