One question I commonly get is how often to reach out to not-yet-ready (NYR) prospects.
(By NYR prospects, I mean prospects who’ve expressed an interest in your services but aren’t yet ready to bring you in … Read more
Many of us end up pausing our marketing efforts when we’re booked solid.
This is partly due to a lack of time.
When you’re in that situation, the last thing you need right now is MORE client … Read more
Content marketing is now a mainstream strategy.
It’s no longer a “nice-to-have.”
It’s a “must do” for most businesses in today’s trust economy.
This increased demand has created huge opportunities for writers everywhere.
But it has also commoditized a … Read more
I’m super excited to share this episode with you today.
It provides a classic illustration of a strategy I talk about often: going deeper with existing clients.
Unfortunately, many writers fall into an order-taking mindset. They rarely … Read more