#031: How to Get Real Value from a Business Coach + The Power of Gratitude

I wouldn’t be where I am today if it weren’t for the coaches and mentors I’ve worked with over the years.

These individuals have enabled me to accelerate my progress, avoid costly mistakes and grow both personally and professionally.

In today’s episode, I share some of the most valuable lessons I’ve learned from these coaching relationships. And I’ll tell you how you can get the most value from a business coach, if you ever explore that option.

I also share my thoughts on gratitude and how making thanksgiving a daily practice helps attract wonderful things, people and circumstances into your business and personal life.

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe in iTunes or on Stitcher to get this show delivered straight to the Podcasts app on your smart phone, tablet or iPod.


My Coaching Journey

I believe there’s great value in getting help, feedback and mentoring from others. I started reading self-help books in high school and have been into self-help ever since.

My first coach was Kieran Dougherty. He helped me with copywriting and greatly accelerated my progress. Thanks to him, I avoided tons of mistakes.

In 2004, I hired Chris Marlow. Chris helped me create a prospecting system and grow my confidence.

Around 2005-2006, I arranged to buy time from Steve Slaunwhite. I’d compile questions and then schedule a session with Steve to go through them. This gave me the opportunity to tap into the expertise of a seasoned professional. 

Over time, Steve and I worked together to develop different projects, including The Wealthy Freelancer (along with Pete Savage) and The International Freelancers Academy.

I hired Peleg Top as a coach in 2012. Peleg supported me as I transitioned from mostly writing to mostly coaching. He’s also helped me develop an abundance mindset and grow as a person.

Coaching Lesson #1:

Great coaching is LESS about getting information and MORE about helping you grow personally and professionally.

Often, we hire coaches to get access to their knowledge. But frequently, the biggest value is in the “unadvertised” benefits. My coaches have pushed me to find my own answers.

Good coaching is about working with what you have. You bring the raw materials and then the coach works with you to make quantum improvements

Coaching Lesson #2:

Great coaching only happens when you know what you want to accomplish.

You have to be clear about what kind of outcome you want. Until you’re clear, don’t hire a coach.

Where you are, in your life and business, has to fit with the type of coaching you want.

Types of coaching/mentoring:

Business coaching: A collaborative relationship. You and the coach work together to find solutions, make breakthroughs.

Mentoring: More structured. Less collaborative. More teaching.

Training: Even more structured. The coach is doing almost all the teaching.

Coaching Lesson #3:

Great coaching happens only when you take full responsibility for yourself and your results.

Great coaches are not there so you can “outsource” your problems to them. You have to do the work.

Don’t seek coaching if you have a mindset of disbelief.

Coaching Lesson #4:

Great coaching happens when you click with the coach—and the coach clicks with you.

You have to trust each other. And it really helps if you like that person.

Coaching Lesson #5:

Great coaching happens when you think of it as an investment in yourself and your business—not a cost.

Good coaching isn’t cheap. But it’s one of the best investments you can make.

Because barriers to freelancing are low, it gives the false impression that no investment is required. But every business requires continual investment; freelancing is no exception.

If you’d like to explore coaching or mentoring with me, go to: http://b2blauncher.com/coaching

My Thoughts on Gratitude

I reserve part of every day to feel and express gratitude. My gratitude ritual forces me to focus on the things I have, instead of the things I don’t have. 

I practice gratitude every morning by:

  • Writing
  • Feeling
  • Giving thanks (including thanks for things I don’t yet have – acting “as if”).

Benefits of my practice:

  • Creates a positive start to my day
  • Attracts amazing things and situations into my life
  • Makes me more aware of life’s gifts.

I didn’t wait until I’d reached a certain level of success before I started practicing gratitude. Instead, success came from feeling gratitude before I’d achieved it.

However you decide to practice gratitude (journal, meditate, pray), get into the habit. Choose a time that’s quiet. A time you can focus.

I’d appreciate your feedback on this topic. How do you practice gratitude? What works for you? How does it change your awareness? Enter your comments below.

I’ve opened early registration for my next B2B Launcher group. To get an early registration discount, go to http://b2blauncher.com/earlybird



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Finally, if you have a question you’d potentially like answered on a future show —or if you’d like to be considered as a guest for a future episode — please let me know: ed at b2blauncher dot com.

Thanks again for your support!

Till next time,


  • Tom Bentley

    Ed, I’m grateful for all the good work you’ve shared through your podcasts and your IFA work—thanks! And have a great Thanksgiving.

    • edgandia

      Thank YOU, Tom for being a loyal listener and reader. Truly appreciate you, my friend. 😉 Happy Thanksgiving to you as well!

  • edgandia

    A beautiful infographic on the benefits of gratitude — great complement to this week’s show! http://mindvalleyacademy.com/featured/power-gratitude-thanksgiving

  • Ed, I’ve been seriously contemplating hiring a coach just this week, so I was really excited to see this episode show up in Feedly! Thanks for sharing your experience, especially how to make the most out of a coaching relationship.

    You mentioned choosing a coach with compatible values, which I agree with. How important is it to find a coach with experience helping clients in your industry? How about a coach in your geographic region? I’m a web designer in a close-knit, relatively small town, and I’m comparing local and remote coaches with various backgrounds.

    • edgandia

      Hi Chad — Thanks for checking out the podcast! It depends on what you want out of the coaching relationship. If you’re looking more for advice, training and/or feedback that’s specific to your line of work (e.g., getting better clients), then it’s probably best to work with someone who has significant experience working with other web designers. That’s especially true if you need to feel that the coach’s advice comes from real-world situations in your own profession.

      But if you’re looking for help on bigger-picture issues (self-confidence, balance, market positioning, etc.), then the coach wouldn’t necessarily need to be focused on web designers.

      It’s the same when you’re looking for help with very specific skills such as public speaking, presenting, pricing, selling, etc. It can be smart to work with someone who hasn’t been “tainted” by the sacred cows and assumptions in your profession.

  • LadyJevonnahEllison

    I’ve been listening to your podcast for about 3 months now. You offer valuable content. This episode was especially great. Loved the comment about showing gratitude before you even have what you need or want. Each night in my journal, I try to write what I’m grateful for that happened that day. It makes a tremendous difference in helping to elevate a positive mindset and keeping God first. Keep doing what you’re doing. You are making a difference.

    • edgandia

      Thank you so much for your encouragement! Great to know that these messages are making a difference. 😉

  • Dale East

    This show resonated with me on several levels. Though I’m just starting, I know that the time will come when I will need to look for a coach or mentor. This show was a big help in getting clear on the type of help I will look for starting off.

    The segment on gratitude was another Ah Ha moment for me. I’ve been writing a list of the “Ten Things I love” every morning for about 6 months now. This process has been great for helping me be aware of all the blessings I already have.

    You added something in this segment that will start incorporating into my morning routine first thing tomorrow, being grateful for the things I want and don’t have yet, I’ve read libraries of self help books over the years and somehow missed this one.

    Being grateful for the things I don’t have yet is the step I’ve been missing. It’s what the law of attraction guru’s teach, yet I’ve been missing it.

    Thanks for the great content you put out. You have a loyal listener in me.

    • edgandia

      Thanks, Dale!! Truly appreciate the feedback. Glad to hear this resonated with you on several levels. Thanks for being a loyal listener.