#109: My Checklist for Getting Your B2B Copywriting Business Off the Ground Successfully

If you’re struggling to get your B2B / commercial writing business off the ground, this episode is for you.

I detail my seven steps for launching a successful freelance writing or copywriting business quickly and more safely.

The notes that follow are a very basic, unedited summary of the show. There’s a lot more detail in the audio version. You can listen to the show using the audio player below. Or you can subscribe to this podcast series in iTunes.

Step 1: Decide on your positioning.


  • What you do
  • For whom
  • What makes you different
  • Why that difference matters

The four dimensions to consider when thinking about potential target markets:

#1: Your background, experience, passions, skills and talents

#2: Your network

#3: Do they need to explain and market their products or services?

#4: Would you enjoy the people you’d be working with and the topics you’d be writing about?

Step 2: Write your website copy.

You need the following pages:

  • Home
  • Why Me
  • Services
  • Samples
  • Bio
  • Contact Me

Step 3: Get your website LIVE!


  • Consider using a website builder to start (such as Squarespace)
  • Remember: This will be your FIRST iteration; it won’t be perfect!

Step 4: Update your LinkedIn profile using your new web copy


  • Gives you more credibility as you start prospecting
  • Gives you more practice on how to talk about yourself and what you do
  • Tons of prospective clients search LinkedIn looking for freelancers to hire. But don’t use it as a crutch. You still have to prospect!

Step 5: Tap your network


  • 30% or more of the time your first client will come from this group
  • More than likely this first client will be someone who knows someone
  • Use email and phone to contact them

Step 6: Make a list of 10 cold and random prospects in your target market


  • Target them with a warm email
  • Don’t try to create a large list before you start prospecting
  • Do this in groups of 10

Step 7: Create another list of 10 cold and random prospects in your target market.


  • Rinse and repeat
  • You’ll get the hang of it quickly

Final Tip: Having trouble deciding on your target market / niche?


  • Start somewhere
  • The path will become clear once you start taking action
  • Focus on stair-stepping your way to success, not on a windfall


Biz Launcher 2.0


Tired of doing this all on your own?

Need a clear path for getting results faster, landing your first few clients… and showing everyone (including yourself!) that you can do this?

Here’s how we could work together to make that happen.



  • Jonathan Lee

    I enjoyed this episode and had a couple of questions:

    1) How do you feel about using a LinkedIn Company Page, as opposed to relying on a LinkedIn profile? I am at a crossroads (we’ve communicated before) in that I can no longer rule out the possibility of taking an actual job, as landing clients has been a challenge, to say the least, and little else matters if you aren’t generating revenue.

    As a result, I’m not sure I can afford the liberty of branding my LinkedInprofile in such a way as to remove any possibility of being contacted by a potential employer.

    2) During the podcast, you mentioned that you started with copywriting work for a potato chip company. I know that you later did quite a bit of work in the tech sector, so I am wondering how you were able to position yourself for these opportunities, as one is not really a natural adjunct to the other.


    Jon Lee

    • edgandia

      Hi Jonathan!

      1) In that case, go with the company page + personal profile geared towards traditional work.

      2) It’s counter-intuitive, but you position yourself a certain way. But you start by knocking on doors of the people you already know. And if you get referred by a friend or relative to someone who could use your help… but who isn’t part of your target market… you take the gig anyway. Because the most important thing is to get momentum early.

      So you remain flexible throughout the process… but you continue to stay as focused as possible in your prospecting efforts.

      And believe me, just because you’ve worked on a project for a potato chip company, a local church and a self-employed consultant doesn’t mean that, say, a medical device company won’t hire you. Eventually one will (assuming that’s your target market). You’re just looking for that first one who will take their chances on you.

  • Robyn Conti

    Ed, this is great stuff. So helpful, thanks. The most useful takeaway for me was the website copy information. Only 150 words on the home page — that blew me away! I was thinking of writing more of a Why Me for the home page, but I’m definitely going to rethink my approach after hearing your view on that. Thanks so much for doing this podcast. I certainly appreciated and got a ton out of it.

    • edgandia

      Fantastic! Thanks for the feedback, Robyn.