Category Archives: Writing

#245: The 7 Critical Success Factors of All Successful Copywriters and Content Marketing Writers

I’ve always been fascinated by the legendary direct mail promotions and direct response ads that generated tens of millions of dollars back in the day. But can we still learn from those examples? In the modern digital …
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Ed Gandia

How to Get Steady Work from Clients by Helping Them Make Their Content Marketing Easier

A key ingredient in growing a successful writing business is to improve your income predictability. Which means working with clients that have a steady need for copy and content. And you can help make this happen …
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Ed Gandia

#232: Getting a Response From “Radio Silent” Prospects.

Getting nothing but radio silence from prospects can be frustrating. Especially after you’ve had some initial discussions and sent in your proposal. When you hear nothing back, your self-esteem and confidence can take a hit. And you …
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Ed Gandia

#229: What a 17th Century Dutch Painter Can Teach Us About Outsourcing

The biggest objection I hear from writers about hiring other writers as subcontractors is that no one can write the way they do. I made that same argument for years. But it’s a false argument. Because this …
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Ed Gandia

You Have a Choice

“Between stimulus and response, there is a space. In that space is our power to choose our response. In our response lies our growth and freedom.” — Victor E. Frankel, Man’s Search for Meaning We’re living in unprecedented …
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Ed Gandia

#203: Joanna Penn on How to Leverage Your Writing Skills to Develop Multiple Streams of Income

When you play your cards right, you can earn more as a writer than many doctors and lawyers earn in their professions. Crazy, isn’t it? But if all you’re doing is providing services to clients, you’re still …
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Ed Gandia

Do You Need to Become a Conversion Copywriter?

Not long ago, one of my coaching clients came across a LinkedIn post that blew a hole in her confidence. The post was from a copywriter with a PhD in her subject area. He was promising …
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Ed Gandia

How to Improve Response Rates for Warm Email Prospecting

When you first get started with email prospecting, it’s easy to get discouraged. You send out tons and tons of emails. And you only get a handful of positive responses. In an attempt to improve that response …
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Ed Gandia

#182: Alex Nerney on Launching a Money-Making Blog as a Side Hustle

Freelancing doesn’t automatically give you more freedom. Sure, you can set your own schedule and have more time flexibility. But you also give up the regular, steady paycheck you may have had as an employee. And the …
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Ed Gandia

#171: Five Valuable Case Study Tips from a 20-Year Case Study Veteran

Casey Hibbard is one of the best and most prolific case study writers in North America. She’s been writing case studies for 20 years and has been focusing exclusively on case studies for much of …
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Ed Gandia

#152: Thinking of Writing a Book? Here’s a 6-Point Reality Check

Ever thought about writing a book? Maybe a thought leadership book, a lead generator for your writing business ... or even a novel? If so, this week’s podcast episode will be right up your alley. My guest, …
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Ed Gandia

#147: How to Position Yourself as an Expert (Without Feeling Like a Fraud)

As your business grows, it’s important that you begin attracting prospects and building your authority. Prospecting is still key. But there’s nothing like having prospects knocking on your door. Especially when the prospect has read some of …
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Ed Gandia

#146: How to Land Writing Contracts in the Public Sector: An Insider’s View

I’m often asked about freelance writing opportunities in the public sector. I know the opportunities exist. But until I talked with this week’s guest, I didn’t know what these opportunities looked like ... or how to …
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Ed Gandia

#145: Conversational Copywriting with Nick Usborne

I recently had Joanna Wiebe on the show to talk about writing copy that better connects with your audience. And today we’re continuing that conversation with my colleague Nick Usborne. Nick has written copy for some of …
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High-Income Business Writing

Category Archives: Writing

#245: The 7 Critical Success Factors of All Successful Copywriters and Content Marketing Writers

How to Get Steady Work from Clients by Helping Them Make Their Content Marketing Easier

#232: Getting a Response From “Radio Silent” Prospects.

#229: What a 17th Century Dutch Painter Can Teach Us About Outsourcing

You Have a Choice

#203: Joanna Penn on How to Leverage Your Writing Skills to Develop Multiple Streams of Income

Do You Need to Become a Conversion Copywriter?

How to Improve Response Rates for Warm Email Prospecting

#182: Alex Nerney on Launching a Money-Making Blog as a Side Hustle

#171: Five Valuable Case Study Tips from a 20-Year Case Study Veteran

#152: Thinking of Writing a Book? Here’s a 6-Point Reality Check

#147: How to Position Yourself as an Expert (Without Feeling Like a Fraud)

#146: How to Land Writing Contracts in the Public Sector: An Insider’s View

#145: Conversational Copywriting with Nick Usborne

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