Everyday low prices might work for Walmart. And competing on price may work in the fast food industry. (Although I’m not so sure. Ever eat at Chipotle?)
But low fees will only lead to disappointment and … Read more
You’ve had your initial discussion with a new prospect.
They’ve described what they need. And you’ve had an opportunity to ask them more about their project, expectations and timing.
Now comes the hard part: working up an … Read more
What's your favorite restaurant?
Mine is Bern’s Steakhouse in Tampa, Florida.
I’m not alone. John Mariani, one of America’s top food critics, has called Bern's Steakhouse “the most remarkable restaurant in the entire world.”
Why is Bern’s so … Read more
How would you respond to a prospect who says:
"Sorry, that's more than I can pay."
Should you budge? If so, how do you do that without giving away the farm?
Effective negotiating is not as difficult as … Read more
When I launched the High-Income Business Writing podcast in April 2013, I was stepping into the unknown.
I was excited. And I was nervous.
I was excited because I’d successfully launched other services and products, such as … Read more