Over the past few years LinkedIn has become an incredibly powerful lead-generating and prospecting tool for freelancers.
We’ve talked about it before on the show.
And for Steve Maurer, LinkedIn has been an indispensable business-generating tool.
Steve is … Read more
I began using email strategically way back in 2000. I was in corporate sales at the time, and I was tasked with generating my own leads. I eventually added other direct response strategies to my … Read more
When you’re launching a freelance business, careful planning and preparation are important.
Until they aren’t.
In fact, one of the most egregious mistakes new freelancers make is to overplan and overprepare.
This is especially true with new freelance … Read more
A challenge freelance writers sometimes face is dealing with reference requests from prospective clients.
You know the scenario: You’ve had some preliminary discussions about a prospect’s needs. You provide him or her with a quote. The … Read more
Many freelance writers ask whether it’s still important to have an elevator pitch, especially in the era of websites and social media.
Twenty years ago, most business building was done through in-person networking. So you HAD … Read more