I’ve been a big proponent of using a lead magnet in your writing business as part of a comprehensive marketing strategy.
It’s no panacea. It’s not going to replace your prospecting efforts. At least not overnight.
But … Read more
In today's email- and text-centric culture, it's easy to avoid the phone. And many writers I know would rather get a root canal than hop on the phone with a prospect.
But getting prospects on the … Read more
You’ve landed some paying clients. But you’re still very early in your business.
And now you’re starting to worry about how you’ll keep that income flowing.
If you’re in that spot today, you’re right to be concerned—because keeping … Read more
Before I introduce my guest this week, I have a quick announcement.
I’m about to coach a small group of new B2B writers and copywriters who are serious about launching a successful freelance business in 2018.
And … Read more
Newish freelancers often ask me where they should focus their marketing efforts. I understand the question. With so many marketing options available, it can be hard to know where to start.
Additionally, people who’re in the … Read more
Given the choice between prospecting for clients or having prequalified prospects come to YOU, I’ll take the latter any day.
It’s not that I don’t enjoy or believe in prospecting. Quite the contrary. Prospecting is still … Read more