Category Archives: Getting Clients

How a Value-Based Mindset Helps You Have More Effective Conversations with Prospects

Selling your value to prospects can easily trip you up. And that’s understandable. Value-based selling is a huge topic, and it’s easy to go down a rabbit hole in trying to understand how it works. But the …
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Ed Gandia

Pricing Projects You’ve Never Quoted Before

You’ve been asked by a client or prospect to quote a project you’ve never quoted before. Maybe the project is somewhat offbeat. Or maybe it’s simply something you’ve never done for a client before—even though you’re confident …
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Ed Gandia

#235: Selling with Your Wallet

A coaching client of mine recently quoted a brochure project for a client. This wasn’t your typical brochure. It was a specialized, story-based piece of marketing for a $25 million property. My coaching client proposed some new …
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Ed Gandia

#233: Want to Convince Your Prospects? You Must Convince Yourself First!

Some writers hesitate to reach out to prospects and clients and offer to help with writing projects — especially in today’s environment. These writers fear they will come across as greedy, insensitive, or out of touch. If …
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Ed Gandia

How to Narrow Your List of Prospects

I often talk about the importance of prospecting for new clients — even when you’re busy. And generally, it’s not that hard to do some research and find lists of companies in your target market. But once …
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Ed Gandia

#231: Try This Powerful Question When Pricing a Client Project

A few years ago, I shifted my thinking on how I price my work. And it’s had a huge impact on the growth of my business and income. For most of my writing career, I would ask …
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Ed Gandia

Placing Yourself in a Higher Value Category

Your overall happiness in your freelance business largely comes down to value. In particular, the value you provide to clients, how you present that value and how you think about that value. When you place yourself in …
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#224: Are Good Prospects Ghosting You?

You have a great conversation with a prospective client. And they make it very clear that they want to work with you. Which is awesome! So, you send over your agreement. But then they ghost you, never to be heard from …
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Ed Gandia

#223: How to Build Strong and Lasting Client Relationships That Turn You into an Indispensable Resource

We often think it’s our writing skills and track record that get us hired. But often, it’s really the other stuff — our soft skills — that matter the most. The craft of writing is important, of course. But it’s these soft skills that allow us to build strong and …
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Ed Gandia

High-Income Business Writing

Category Archives: Getting Clients

How a Value-Based Mindset Helps You Have More Effective Conversations with Prospects

Pricing Projects You’ve Never Quoted Before

#235: Selling with Your Wallet

#233: Want to Convince Your Prospects? You Must Convince Yourself First!

How to Narrow Your List of Prospects

#231: Try This Powerful Question When Pricing a Client Project

Placing Yourself in a Higher Value Category

#224: Are Good Prospects Ghosting You?

#223: How to Build Strong and Lasting Client Relationships That Turn You into an Indispensable Resource

How to Use the PCRQ Matrix to Make Better Decisions About Clients, Projects and Opportunities

#221: Kelly Glover on How to Build Your Trust and Credibility as a Writer by Being a Guest on Podcasts

Using the Three P’s to Identify the Best Prospects to Go After

The Prospect Opportunity Pyramid

#215: Laura Khalil on How Women Can Muster the Confidence to Go After Bigger and Better Clients

#210: How to Work at Home with Kids During the Coronavirus Lockdown … Without Completely Losing Your Sanity

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